Creative teams are using generative AI to produce on-brand copy, imagery, and campaigns at scale. This case study outlines a safe and effective deployment model from pilot to production.
Objectives
- Accelerate content velocity while preserving brand voice
- Establish human-in-the-loop review and governance
- Integrate model outputs into existing creative workflows
Results
- 3× faster campaign iteration cycles
- Cost-per-asset reduced by 40% while maintaining quality
- Generative guardrails reduced revision churn by 30%